INTRODUCTION:
Create content that someone wants to read
The thing is, most people are creating content to look good for search engines, forgetting that one of the most important factors in deciding what rankings high in Google is how long some spends reading your article or watching your video. Also links are important and you will only get websites linking to you if they like the content you are creating.
When creating content, ask these questions:
a) Who is your audience?
b) What do they need to know?
c) What can you tell them that no one else can?
d) What is your unique talent? (we all have at least one)
e) In one sentence what is the biggest lesson in life you have learned so far?
f) What was your biggest mistake and what did you learn from it? (Those who succeed the most also tend to fail the most!)
And most importantly of all with Content Creation:
How does your content benefit the reader?
Will what you are about to write improve the lives of your readers?
The most successful bloggers succeed because what they write adds value to the lives of their readers
Why you should have a content creation strategy
A content creation strategy involves planning and creating valuable, relevant content to attract and engage a target audience. Examples of content creation strategies include developing a content calendar, conducting keyword research for SEO optimization, creating engaging visuals such as infographics or videos, and establishing a consistent brand voice.
To achieve this, you must understand your target audience, set clear goals for your content, utilize analytics to measure success and stay updated on industry trends.
An example of our content creation strategy
Let’s say you want to boost traffic to your blog or a service you offer. One of the best ways to accomplish this, in our experience, is to create content. Say I am releasing a new service directed at selling SEO services; I would create ten articles over a month to promote this service while also being informative for my reader; it would look something like this:
2025 SEO Trends
E-commerce SEO Guide
Content Creation Article
How To Rank Number 1 In Google
2 Work out what you want to achieve with your content creation
You don’t create content just to get traffic.
It could be to:
Make more money
Get more subscribers
To get more back-links
To entertain
To build your brand
Or it could be to simply improve a part of your business.
Using this post as an example, we get dozens of writers contact us every week, asking to publish guest posts.
We want content but it has to be amazing if we are going to accept it.
Writing this article means that we can better help guest posters write better content so that we can accept more posts and get more traffic.
3 Research Keywords When Creating Content
Once you have decided on your topic, you next have to work out what you want to rank in search engines for. If you guess, often you will over estimate how popular the search term is.
We recommend you use a free tool called sam rush for your keyword research. With a free account, you are able to check 10 keywords a day.
I will write in several different keywords until I find one that both fits my topic, but also provides plenty of traffic.
Example keywords for this post:
4. Deliver content in a way that the reader or watcher wants
OK, you know your topic and you know the keyword’s you wish to focus on – how long should your blog post be?
The average article on the first page of Google is over 2000 words.
For this reason, I would suggest, always aiming to hit this number. It is not a hard and fast rule – sometimes I go well over and sometimes it is closer to 1500 words. But it is a fact in blogging that the highest ranking posts are often some of the longest.
Choosing a category for your post should be simple enough, as for tags, I usually choose two tags per post. It’s important that no post, category or tag should be named the same. So for example, if my keyword for this post is content creation, I shouldn’t have a category or tag called content creation. Only one page on your site can rank for a keyword and you don’t want pages completing.
The more content you create, the more traffic you get and the more money you make. For this reason, we outsource a lot of our content creation. Using the strategy I have shared with you in this article, purchase content creation
5. How to Display Content For Readability
Two blog posts can have the same content, but one gets read and the other is closed within seconds. This is often down to how easy it is to skim read.
Here is how we layout our content:
Headline (h1)
Introduction
Image
Headline (h2)
Headline (h3)
Content
Headline (h3)
Content
Headline (h3)
Content
And so on…
Of course, you may also add images in, but as a general outline, this is what we go with. You can see an example of it in this very post.
6. Craft Thumbnails That Demand Clicks
You can write the best article on the internet, but if no one clicks on it, it won't matter. Your thumbnail and title are the front door to your content. They need to be irresistible.
For blog posts, we rely on three types of featured images:
Screenshots: Perfect for step-by-step guides, software reviews, or showing real results. They feel authentic and proof-based.
Photos: Great for personal stories, interviews, or adding a human touch. A high-quality, relevant photo can build immediate connection.
Illustrations: Ideal for abstract concepts, complex data, or when you want to establish a unique, branded look. They help you stand out in a crowded feed.
Pro Tip: Maintain visual consistency. Use images of the same width and center them on your page. A clean, predictable layout looks more professional and keeps the focus on your content, not on distracting formatting.
7. Optimize for Google (Without Sounding Like a Robot)
Yes, SEO is essential. But the goal isn't to stuff keywords; it's to clearly signal to search engines what your content is about so they can show it to the right people.
It starts with your primary keyword. For this article, it's "content creation." Here’s how to weave it in naturally:
Title: Place it near the beginning of your headline (e.g., "Content Creation: A Guide to Writing What People Want").
URL: Include it in your slug (e.g., yourwebsite.com/content-creation-guide).
Body: Use it naturally in your introduction and in a few subheadings (H2s or H3s).
A free tool like Yoast SEO for WordPress can guide you through this process, checking off these basic boxes to ensure your post is fundamentally sound for SEO. Remember, you're writing for humans first; optimization is just about making your excellent content easy to find.
8. Use Data to Make Old Content New Again
Your work isn't done after you hit "publish." One of the most powerful strategies is to rejuvenate existing content based on real data.
Here’s how: Use a tool like SEMrush’s Organic Research to see all the keywords your website already ranks for in Google. Then, filter to find keywords where you're on page 2 or 3 (positions 11-50). These are your golden opportunities.
These are terms people are searching for, and you're almost ranking for them. By strategically updating your article to better address these related queries, you can boost its ranking and traffic significantly.
Real Example: We had an article about "who owns Facebook." Data showed people were also searching for "who created Facebook" and "who owns Meta." We simply added a section answering those questions. Suddenly, we started ranking for all those terms, and traffic to that post increased by over 150%. The content became more useful because it directly answered the questions readers were asking.
9. Monetize Your Content by Solving Problems
If your goal is to make money, the best approach is to align monetization with the reader's intent. Don't just slap ads everywhere. Think, "What product or service would genuinely help my reader right now?"
For most content creators, affiliate marketing is the most effective method. This means you recommend a tool, course, or service you truly use and trust. When a reader makes a purchase through your special link, you earn a commission. It's a win-win-win: the reader finds a solution, the company gets a customer, and you get rewarded for your honest recommendation.
The key is relevance. If you write a post reviewing the best hiking boots, your reader is already in a "buying" mindset. An affiliate link to a trusted retailer is a helpful service, not a disruptive ad.
10. Market Your Content with Strategic Sharing
Creating amazing content is only half the battle; you need a plan to get it seen. Marketing hinges on two pillars: discoverability and shareability.
Discoverability (SEO): As discussed, this is about earning long-term traffic from Google. The other critical factor here is backlinks—other websites linking to your content. You won't get these by asking; you earn them by creating something so insightful, unique, or useful that others want to reference it.
Shareability (Social Media): This is about the initial click. To get people to share your post or click from social media, you need an irresistible combination:
A compelling headline that promises a specific benefit or outcome.
A captivating meta description that expands on that promise.
No comments:
Post a Comment